Citizen Males’s Eco-Drive Sport Luxurious World Chronograph Atomic Time Preserving Watch in Stainless Metal, Blue Dial (Mannequin: AT8020-54L)

Since its basis in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very title of the model conveys a deep respect towards craftsmanship and regarded as acquainted by residents the world-over. In order a “citizen” of the world, we bear the duty to assist domesticate a tradition of optimistic change and on-going evolution by our craft. We take that mission critically and steadfastly welcome what the longer term could convey.

As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person elements to a watch’s remaining meeting. It’s an artisan’s method to look at making primarily based on pushing ahead the boundaries of know-how and leveraging our expertise towards exploring new prospects.

One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation effectively forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from just about any gentle supply, this extraordinary innovation modified endlessly the best way watches may very well be powered. Eco-Drive eradicated the necessity to ever substitute batteries, which made it particularly useful to areas the place such specialist batteries weren’t obtainable. This leveled the sphere for residents of just about each nation to have the ability to expertise unrestricted pleasure of sporting and utilizing a CITIZEN watch.

The product growth coverage, “The Fusion of Expertise and Magnificence,” stays a continuing motivation for us to merge cutting-edge know-how with perfection of design magnificence, which as a consequence evokes individuals to attempt to be their greatest at any time.

CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the easy perception that regardless of who you’re or what you do, it’s all the time potential to make one thing higher — and now’s the time to begin doing it. We consider that higher and now are each infinite, and that there’s all the time a subsequent ‘higher’ and a brand new ‘now’ by which you can begin pursuing it. It was clear from the onset of this venture that we’re devoted to this ideally suited…to not the previous however to the current, and all the best way we will enhance it. To assist talk this perception to the world we’ve got created a brand new world CITIZEN model film, model id and model web site that represents out Higher Begins Now philosophy.